Eric Paul Rose, NPDP, MBA is a product innovation and management consultant who provides startups, entrepreneurs, and established companies the expertise to move new products from opportunity into marketplace reality.

Eric has more than 35 years’ experience in product innovation, product development, manufacturing, commercialization, and project management. He has worked in the consumer, medical, and industrial product industries with companies ranging from startups through Fortune 500 firms.

Eric is available for consultation in support of your product innovation needs. Call (818) 383-8330 or email eric@ericpaulrose.com.


To help bring financially successful products to market that improve the quality of peoples’ lives.

Areas of Service

Based in Los Angeles, CA, Eric serves clients throughout the United States and worldwide. Eric’s areas of expertise include new product innovation, new product strategy, project planning, program management, and product innovation education. He specializes in evaluating existing NPD processes, identifying areas of opportunity and enhancement, and implementing improvements.


He has been certified as a New Product Development Professional (NPDP) by the international organization, Product Development and Management Association (PDMA) since 2008. This NPDP certification tells his clients that he brings both breadth and depth of product innovation expertise to their new product opportunities.


Recognized as an industry expert, Eric’s recent article is featured on the 2013 Issue 4 cover of PDMA’s Visions Magazine. His experience spans a wide range of industries including, healthcare, industrial, and consumer products. He has worked with companies including Intel, Mattel, Disney, Sunrise Medical, Discus Dental, and American Hospital Supply (now Baxter). Eric is an Adjunct Professor of Product Innovation at Pepperdine and Loyola Marymount Universities and a Student Mentor at the USC Greif Center for Entrepreneurship. In May 2012, Eric founded the Inventors’ Mastermind SoCal Meetup, a group of inventors and product entrepreneurs who are passionate about bringing new products to market and who share best practices in how to do this most effectively.